Instant Forever Press Release October 2006
Ever heard of a guest book or photo album that can change your life? When Helen Rankin was planning a party she wanted a keepsake that was a little bit different. In her quest for a something that didn't look like it came out of a 1970s hotel foyer she spent months searching until she finally found the perfect solution - a US product called Adesso Albums, a clever combination of guest book and polaroid photo album.
Helen dutifully shipped her book from the USA and then, at the party, Helen's guests were able, with the use of the supplied Polaroid camera, to simply and effectively capture the memories and words of a special day all in an instant - a day that otherwise could have been a complete blur. No need for a printer, no complicated digital cameras, no downloading and not an SLR to be seen anywhere! Just a simple Polaroid camera, a pen and a beautiful guest book to slot the pictures in.
Helen was so impressed by this product she bought the company. Well, not quite, but she did become their exclusive distributor in the UK.
And now she's relaunching her website, www.instantforever.com, and having a smart soiree at the Westbrook Gallery, Windmill Street, London to match on Tuesday 17th October 2006. There will also be an opportunity to meet Lesley Mattos, the founder of Adesso Albums and hear her remarkable story.
Most of us own a camera of some kind, but let's face it, once those pics have been taken how many of us actually print them out and bother to slot them in a nice neat photo album? Not likely. In fact, most of us probably have boxes of photographs and piles of empty photo albums catching dust in a cupboard somewhere. The unique difference with Instant Forever Adesso albums is that you can actually capture pictures of your event in an instant and then simply slot them in to the perfectly sized pocket in your album - no fiddly glues or photo corners to mess around with either.
Instant Forever was set up almost a year ago when Helen Rankin was looking for an opportunity to move away from her hectic lifestyle as a Marketing Expert in the financial sector. With her wedding party, Helen stumbled upon that opportunity. One guest book purchase later and a pitch for exclusive distribution rights in the UK and Instant Forever was born. As Helen says, This is a unique product that literally changed my life forever.
Party packages start at £99.95 - perfect for christenings, birthdays, anniversaries, leaving dos, parties, corporate events and weddings. For more information visit www.instantforever.com, and for an invitation to the relaunch party contact Helen Rankin at Instant Forever on 0845 094 1311.
