Choosing the right dress can be "a daunting task" for women who want to look perfect in their wedding photo albums.

Membership discount programme DealMax reported that the average bride-to-be will try on 17 different dresses in three different shops before choosing the right look for their big day.

"The 'ideal dress' is not necessarily the one a particular celebrity wore on her wedding or one that resembles Cinderella in every way, but the one that fits her the best, according to her body shape, size and style," the firm claimed.

It recommended that women take as much inspiration as possible from wedding ideas websites or magazines and bring a friend along to the fittings to give their honest opinion.

Dresses need to be practical as well as beautiful, it added, so that the bride does not fall down the aisle on her special day.

Stay inside the pre-organised wedding budget, the firm advised, as accessories will also need to be factored into the cost.

According to Alliance & Leicester, couples spend an average of £2,998 on outfits and accessories for their big day.