Celebrity newlyweds and first-time parents Ashlee Simpson and Pete Wentz are set to sell the exclusive rights to their baby's debut photos for an estimated sum of $2 million (£1.3 million), reports suggest.

Ashlee and Pete welcomed son Bronx Mowgli on November 20th, just six months after releasing wedding photography from the couple's summer wedding albums.

"I see Ashlee and Pete coming in at the low seven figures mark. Two million seems like a good, solid figure for Ashlee and Pete. It's a two-celeb couple, so that's a boost for them," said American publicist Howard Bragman.

"Keep in mind, last year, Ashlee was the girl who sang along to the tape recorder. It was a PR nightmare. Now, she's a newlywed and a new mom, so she's a lot more relatable."

Baby photos are big business in Hollywood nowadays, with power couple Angelina Jolie and Brad Pitt reportedly receiving $20 million for the first pictures of twins Vivienne and Knox.